We help sport do good

Our support services enable coaches and organisations to deliver both sporting results and social impact.

Who we work with

We work with coaches, performance directors, athletic departments, clubs, federations and governing bodies to support them to deliver both sporting results and social impact.
“MVMT are an important provider in our Learning & Development work, focusing on the potential for sport to change lives. They bring significant practical experience, technical knowledge and a great approach to engaging learners. It has been rewarding to see partners applying what they’ve learned in their day-to-day work to enable more people to enjoy the benefits of sport and physical activity.”

James Steel

Lead Manager, sportscotland


“Most coaches, myself included, focus their development almost exclusively on the areas of technical and tactical. Working with MVMT has brought to light other crucial, but often neglected, areas such as WHO I am as a coach, WHO I coach, WHY I coach and HOW I coach. Every session has been full of ideas or feedback that we have been able to apply right away and make a positive difference in our coaching. If you are humble and hungry enough to grow yourself, your staff and your team, then MVMT will take you on a journey that will change you and the way you coach.”

Jason Beschta

Men’s Basketball Head Coach, John Brown University

What we offer

We support organisations in three interconnected ways:
Individual Support
Highly tailored, needs-based one to one support offered to a small number of coaches who seek genuine and lasting growth with their coaching. Support is developed from a detailed understanding of the coach’s needs and aspirations for growth. Typically involves regular, reflection calls and game/practice reviews.
Coach Groups
A cohort of coaches who choose to commit to a learning and support programme. Groups can be based around a university, club, academy or regional/national programmes. Typically involves zoom workshops, peer-to-peer support and follow ups.
Bespoke Consultancy
Each year we support a small number of clients to achieve their unique ambitions for growth and impact. Examples include business modelling, training and coaching.

Why we offer support

Too many coaches and sports leaders are operating in isolation. Much is invested in supporting players, but coaches are frequently left behind with assumptions made that they no longer need support.
That’s why we help coaches develop:
Awareness of their strengths, stressors and style
A repeated cycle of learning
Deep understanding of who they coach
A climate of care and support within their teams

And much more

How we work

Support programmes are a mix of online/offline and individual/group activities depending on the needs and location of the coaches.
Our delivery is based on:
An environment of support that encourages challenge and sharing
Asset-based approach focused on coach’s strengths
Co-design of content with coaches so they can shape and drive their own learning
Collaborative environment with an emphasis on peer support and storytelling
Measuring the impact of our support to provide compelling evidence for changes experienced by coaches and players


We work with coaches and organisations to achieve a combination of these four outcomes:

Coaches grow their
self awareness

Players experience increased care

Impact on

Change within the
coaching system

The MVMT Model

Everything we do is underpinned by The MVMT Model.

We combine a coaching model with an impact model to provide coaches and organisations with a framework to achieve both sporting results and social impact.

The four blocks

The coaching blocks give equal space to the areas of technical/tactical (WHAT), coaching methods (HOW), understanding people (WHO) and the personal drivers for each coach (WHY).

The three Circles

The three circles illustrate the ripple effect of impact for coaches, players and the community they serve.

The Measurement Arrow

We measure impact to identify compelling evidence for the difference coaches and organisations make for people and communities.

Connect with us

MVMT was founded by coaches, for coaches. We welcome connections with people who want to use sport as a movement for good.
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Simon Turner

Simon is fully absorbed in the use of sport as a tool for changing lives. He’s an experienced social entrepreneur, coach and facilitator.

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Alan Keane

Alan loves to dive deep into conversations about coaching. He’s a Great Britain basketball national team head coach and PhD candidate.

Or get in touch here

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