Coaches are at the frontline of the struggle for the soul of sports.
Elite level coaches like Doc Rivers are questioning the role of sports in society while at the grassroots level coaches like Dougie Samuel and Audrey Taylor, are actively using sport as a tool for social change.
Meanwhile some coaches in sports like college football are struggling to justify putting people at risk in the name of winning.
Coaches across sports are splitting into two types:
1. Those who put winning first
2. Those who put people first
For those who place people first, coaching is a part of their identity. Despite all the time, energy and stress that goes into coaching, they coach season after season because they care about people.
Coaches who put people first make personal sacrifices, receive little thanks and sometimes get abuse from the very people they are trying to serve. And yet they come back for more.
Every off-season they consider whether it's all worth the hassle but they always return.
These coaches want to make change. They want to be difference makers.