What we stand for

1.
Coaches want to put people first.

Pressure on coaches to achieve results drives behaviours that many coaches struggle to reconcile with their intentions to help people.

That's why we help coaches better understand themselves and the people they coach.


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Coaches are at the frontline of the struggle for the soul of sports.

Across sports, coaches are splitting into two types:

1. Those who put people first

2. Those who put winning first

There are coaches who use sport to grow people and there are coaches who use people to grow their sport.

Coaches want to make change. They want to be difference-makers.

2.
Winning and impact don't have to compete.

It's possible to achieve both sporting results and social impact.

We're creating a model for sport that empowers coaches to create outcomes on and off the field of play.


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Our experience in both coaching and social impact contexts enables us to bring together two different ways of thinking.

We are currently planning academic studies to test the effectiveness of our model in elite, community and university settings.

As we grow, we'll offer workshops and support for coaches and organisations who want to achieve both sporting results and social impact.

Winning and impact can both be outcomes of intentional coaching.

3.
Tech-Tac is not enough.

New ways of coaching are needed to meet unprecedented challenges.

Focusing on technical/tactical coaching is not enough to meet the needs of people emerging from a global crisis.


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Going beyond tech-tac and completing the plan-do-review loop.

Many coaches plan in a hurry and don't stop to reflect. Because they rarely complete the plan-do-review loop, growth slows and so does their ability to help people.

That's why we're developing tools that enable coaches to understand who and why they coach first, then plan what and how they coach.

We make the 'tools of the trade' for coaches who want to be difference-makers.

Join a movement of difference makers

We’re on a mission to help coaches use sport as a movement for good (not bad).

Our short weekly emails pose questions that will help you to understand your coaching, understand yourself and understand the people you coach.  

Enter your email address to join us

(but only if you put people first).

Value is required
Thanks for joining the movement!

Who we are

We're a mission-driven business for people who believe sport should be a movement for good (not bad).

What we do

We make the 'tools of the trade' for difference maker coaches.

Blog posts

The MVMT blog profiles difference maker coaches. Each week we ask challenging questions and share key takeaways that bring clarity and purpose to your coaching.

Read our blog here

Blog posts

The MVMT blog profiles difference maker coaches. Each week we ask challenging questions and share key takeaways that bring clarity and purpose to your coaching.

Read our blog here

Join a movement of difference makers

Value is required
You've joined a movement of difference makers.